The InstaCódigo-Fawry strategic partnership validates AI’s core role in redefining digital marketing. It drives hyper-personalized experiences, enhances predictive analytics for smarter resource allocation.
This collaboration leverages AI-powered predictive analytics to deliver real-time insights and superior customer segmentation, ensuring smarter resource allocation. Key capabilities include fueling hyper-personalized experiences and automating campaigns, which directly results in higher conversion rates, optimized media spend, and maximum Return on Investment.
About InstaCódigo
With its unified ecosystem, InstaCódigo helps businesses manage their finance, sales, operations, human resources, marketing, and more. The Dubai-headquartered technology provider operates across the Middle East, Africa, and Europe, supporting companies of all sizes with scalable solutions tailored to local markets.
About Fawry
Founded in 2008, Fawry is Egypt’s leading payments platform, powering more than 50 million customers across the country with in-store, online, and on-the-go payment solutions. Working with banks, telecoms, and merchants in retail, services, healthcare, and more, Fawry delivers seamless payment experiences supported by 320,000+ service points and integrated financial solutions designed to unlock business growth.
Maximizing Conversion: The Essential Role of AI in Data-Led Digital Marketing